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DHENKANAL POSTAL DIVISION AT A GLANCE

Friday, August 7, 2015

Women's safety: Modi government asks phone makers to add panic button on handsets

NEW DELHI: In its quest to ensure women's safety, the Narendra Modi government has told mobile phone manufacturers they need to incorporate a panic button on handsets sold in the country. The administration is of the view that emergency response apps can take too long to access in a rush— configuring one of the existing buttons on a phone for the task would be much simpler and quicker. Women and child development minister Maneka Gandhi told ET that handset makers were amenable to the suggestion. "The first round of talks has been done and I have been told that they (manufacturers) have agreed in principle," she said.

To make it child-proof or prevent accidental operation, the button will require a long press or a double press.

The action will send an SMS to a set of numbers that will also provide location information. With Modi pushing for the change, the ministries of communications and women and child development have been working in tandem on the proposal.

A meeting involving all stakeholders, including handset makers, was held two weeks ago to thrash out initial details. The meeting was attended by secretaries of the two ministries and representatives of about a dozen mobile manufacturing companies, both local and foreign. Another meeting is scheduled to be held this month by ministry officials with the design and technical wings of the mobile companies.

"Initially, there was resistance on a couple of issues, namely on the expenditure to be incurred and the design of the handsets," said a senior ministry official who didn't want to be named. "The move was also resisted on the ground that there are apps available in the market for the same. The manufacturers were told that pressing a button which will be on the body of the phone is much easier and time saving than accessing an app in a moment of trouble."

Though there was "initial resistance" from a few of the companies, they later agreed in principle to the demand, officials told ET. Rather than going to the police, the SMS will be sent to a 'panic response team' chosen by each user.

"Keeping in view various constraints including the understaffed police department, it was thought prudent to send the alerts to family than police," the official said. "An overwhelming view of the manufacturers was that the facility can be provided even in basic phones."

Hari Om Rai, co-founder of handset maker 
Lava International, said the company didn't see any problem with the implementing the change. "I have not applied my mind yet as it is a product-level job," he said. "But I am sure if desired it can be easily done without any difficulty." Company product head Naveen Chawla added, "Everybody agreed that the issue merits serious concern. Agreeing in principle, the companies have gone back, only to return with the technology vide which the panic button can be made available on all phones."

The initiative was kicked off with Gandhi writing to communications minister 
Ravi Shankar Prasad urging the latter to convene a meeting of handset manufacturers in this regard.

"Hon'ble Prime Minister had recently mentioned that it is desirable to have a 'panic button' on all mobile phone handsets so that a women user can access help in times of distress," she said in her letter, which ET has seen. "I understand that there are a number of apps available for this purpose but in a situation of distress, particularly in situations where women are facing acts of violence, it is not possible to launch an app and access help." She said the solution lay in a button that can be operated without having to first unlock the phone.

"I further feel that different countries/societies/users will have different reasons for having this panic button but in the Indian context it is important for the purpose of women's safety," she wrote.

Gandhi urged "early action" in her letter and the first meeting was held less than a fortnight later. The minister said that her ministry had received several suggestions from various quarters on the matter, including special finger rings, bracelets and necklaces that could be used by women to send SOS messages.

While it appears that the mobile phone makers have been won over by gentle persuasion, one official pointed out that the government has the wherewithal to make the measure compulsory. "If the need arises, the provision to make it mandatory for mobile companies is available with the government," said a senior official.

ET View: 

Ensure last-mile connectivity

Having a single-touch emergency system is a muchneeded, great idea. But as with every great technologydriven public utility system, a 'panic button' is as good as its last-mile connectivity. What will make this more than a '100' number is not just its single-step procedure but also the GPS-enabled system bringing the nearest lawenforcers to the location without the usual layers of human participation. Which means the right people will have to respond swiftly and correctly to the panic beacon. Which, in turn, means training police personnel to respond to the system accordingly.
 

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